Amazon Launches New Push to Order Device
Amazon really is the company that tries everything. Recently they have launched a number of new initiatives including Amazon Fresh, Prime Pantry and now their Dash Button. The Dash Button serves to bypass your computer when you want to order an everyday item from Amazon.
Amazon describes Dash Button as:
Dash Button comes with a reusable adhesive and a hook so you can hang, stick, or place it right where you need it. Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you’re running low, simply press Dash Button, and Amazon quickly delivers household favorites so you can skip the last-minute trip to the store.
The button is setup through the Amazon app, so despite the logo on the front, you can configure it to purchase any one of over 250 different products. Just in case you accidentally place an order, you will receive a notification on your phone, allowing you to cancel if you want to.
How To Get It
The Dash Button is only available for members of Amazon Prime and is currently on a invitation only system. To apply for an invitation, simply visit the Dash Button site and enter your information.
Prime Members Dash Button Offer—Terms and Conditions
- Limited-time offer.
- Only Amazon Prime members who receive an email from Amazon with an invitation to receive a free Dash Button are eligible for this offer.
- Invitation expires seven days after receipt of the email.
- Offer limited to three Dash Buttons per customer and account while supplies last.
- Amazon reserves the right to modify or cancel the offer at any time.
- Offer is non-transferable and may not be resold.
- Offer valid for customers located and with billing addresses in the 50 United States and the District of Columbia.
- If you violate any of these terms, the offer will be invalid.
Conclusion
I spent the better part of 30 minutes today trying to figure out items to purchase to fill up my Prime Pantry box to take advantage of the $5.99 credit I had. The fact is that I am not in great need of a lot of these products and when I am, Amazon isn’t always the most conveneient or cheapest option.
I’m sure more organized people will love the Dash Button, but I think it is easy enough to head to Amazon.com and purchase what I want without the need for a cleverly branded device stuck to my wall. Despite that, of course I asked for an invitation! Why not?
What do you think?
HT: PC World
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Count me in if I can earn airline miles with it. Sadly I doubt this will be a feature.
I would never trust Amazon’s dynamic pricing, this seems like an easy way to pay too much. If I have to check my phone or computer to see how much I paid then I could have just ordered it conventionally.
I agree 100%.
Bingo. This is nothing more than a way to detach the consumers brain from their wallet, under the veil of “convenience.”
First thing that comes to mind is accidentally bumping it or using a child order you a pallet of (expensive) name brand paper towels. It’ll be interesting to see what funny stories surface from this. Can already see someone bragging about how smart their pet is who ordered 6 cases of pet food without the owner knowing!
This is obviously all about convenience over price. Everyone is different, but our family aims to buy all household needs at the best price. I’d rather (and we did) fork over hundreds of dollars for a Roomba and love it because of its convenience for cleaning. I can see this being successful for some families, and not so much for others. Everyone defines convenience differently. The question I have is what is their estimated target market and subsequent profit potential for this? They’re not doing so well in this area as of late (see Fire Phone) lol. Then again what do I know, as I personally feel people spend too much and aren’t financially responsible as a whole.
Something like this won’t fly if (when) we enter a cyclical recession and people are forced to be price sensitive. There’s a reason people look to Wal-Mart and it’s inverse relationship with recessions. I look at this gizmo more as a means for rooting further into households to integrate Amazon further as a brand for all home and life needs than I do an isolated attempt at increasing profit (Jeff Bezos is known for this).
Assuming this isn’t an April Fools Day joke, this is another interesting device from Amazon focused at making shopping easier. Earlier this year I received an Amazon Dash that allows you to scan bar codes of products and then have them delivered. Cool technology, not sure how useful it really is but I can see it having future applications.
http://singleflyer.com/2015/01/04/amazon-fresh/