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New American Express Website Design
American Express has slowly been rolling out a new website design. I know several people have had the new version of the website for awhile, however my accounts were just updated today. Overall the new website has a cleaner design and easier access to your FICO score, but the way they handle Amex Offers is terrible.
Amex Offers Old vs. New
Instead of being able to click a tab where you can see all of your Amex Offers, now they are located in a slider where only four are displayed at a time. In my experience this makes it SIGNIFICANTLY more difficult to see which offers you are targeted for.
The new format of the offers is harder to read as well. While I understand why they would want to use their partner’s logos, I found the old format much easier to understand. Of course, everything takes some getting used to and I think this design would be forgivable if you could see more than 4 offers at a time. When you have as many cards as we have, it can take a long time to search every card for every offer.
One other thing I noticed about Amex Offers is that they now contain more advertisements, especially on the first three screens. For example, in the screenshot above, you can see two ads for American Express Travel. Not that these are terrible, but they definitely seem to be burying the partner offers a bit more. Less offers at a time and more ads is a step backwards in my opinion.
While American Express has made it harder to see all of your offers on the website, they do still allow you to see them on the mobile app. The mobile app also has the benefit of showing you how much you have saved with Amex Offers to date. This will be my go-to method for loading offers from now on.
Like with anything, I will eventually adapt and get used to the new American Express website design. While I think it is a positive change in most ways, it makes targeted offers much harder to find, especially for those people who have a ton of cards.
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