American Express Small Business Saturday 2015
American Express has confirmed on their website that Small Business Saturday will return in 2015. American Express Small Business Saturday will be on Saturday November 28, 2015. Additional details are not known at this time.
Last year American Express announced the details of Small Business Saturday on September 25, meaning it could be a month or more before we know what sort of promotion they will run. As a reminder, American Express has hosted Small Business Saturday on the weekend after Thanksgiving since 2010. The initiative is designed to get consumers to shop at small locally owned businesses. “Shop Small” is the slogan often used.
History of the Promotion
For several years, American Express was offering a $25 credit per card with a $25 purchase at eligible merchants. Then in 2013 things took a turn for the worst when they lowered that credit to just $10. Fortunately, things rebounded a bit in 2014 when American Express offered up to 3 x $10 credits per cards. It was a fairly lucrative day for a lot of us.
What Will Happen This Year
My guess is this year’s promotion will be very similar to last year’s, although that could just be wishful thinking. By allowing for multiple smaller credits, American Express encouraged cardmembers to “share the love” between merchants. I’m sure that most people didn’t maximize the 3 credits on every card like I did, however the promotion no doubt cost American Express a lot of money, so they still could decide to pull back again as well.
Way Too Many Amex Cards
Last year I didn’t have nearly the number of American Express cards available to me as I do this year. For some reason, Amex Offers have really exploded during the past year and thus I have more cards than ever. Something tells me I could spend the better part of that Saturday supporting my local small businesses. Of course, it all depends on the details of the promotion.
For now all we know is that Small Business Saturday will happen. Since the promotion is just one part of the incentive, I suppose there is still a chance that American Express won’t be giving credits this year, however I doubt that will happen. I am fairly certain we will see some sort of a promotion, now lets just cross our fingers for 3 x $25 per card! 🙂 Ah dreams.
HT: PDXDealsGuy via Travel Codex