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UPDATE: The Following section is no longer applicable. As of January 2018 You can no longer load Amex Offers via Twitter. Read more here.
Amex Offers Audit
As you might have noticed, the holiday season is generally a time where Amex goes crazy with a ton of Amex Offers. (Thank god they fixed the interface just in time!) Many of these offers are only available to targeted cardholders, but a lot are syncable via Twitter and the American Express website. (Also via Facebook and other social media.)
Over the summer I covered in detail how to auto-sync American Express accounts with Amex Offers via Twitter. At the time I suffered through the process of creating a Twitter account for each of my Amex cards and then syncing that account. I then setup an automated service to tweet whenever a new offer comes.
There are two problems though:
- This process isn’t 100% effective as we saw with the Staples Amex Offer where no one knew the #AmexStaplesNov hashtag until it was too late. I was lucky enough to be awake and managed to get it loaded to accounts via the Amex website, but many of you weren’t so lucky.
- I have opened up new cards since I last synced everything, meaning not all of my cards are getting the best deals auto-synced via Twitter.
Performing the Amex Offers Audit
While there isn’t much I can do about the first issue, the second one is completely fixable. To make sure everything is running smoothly (and I’m getting the best deals), I performed an audit on all of my accounts and completely rebuilt my organizational spreadsheet from scratch.
Here are some things I noticed:
- 14 new cards (including AUs) are not synced to Twitter 🙁
- Some old Twitter accounts are synced, but to cards that are now closed.
- My old naming convention of using a phrase + the last four digits is failing because some of my cards have the same last four digits.
The easiest way I found to tell if my card was auto-synced to Twitter was to look at the Amex website. Once you go to a specific card on the site, it shows you how many offers are loaded to that card. Cards that weren’t synced to Twitter only had 4 or 5 offers I manually loaded. Twitter synced cards had 30+.
Fixing the Problems
To fix these issues I am creating new Twitter accounts for the 14 cards that aren’t synced. Since my naming conventions were a bit messed up, I cannot with 100% certainty tell which accounts were linked to the closed cards, so I will just leave those accounts alone.
From now on I am tracking the following information with the hope that it should prevent similar issues in the future:
- Last 5 digits of the card number
- Type of card (Product name)
- Amex website login card is assigned to
- Cardholder’s name
- Twitter account name linked to the card
The last columns of this spreadsheet are setup so I can insert a particular Amex Offer and mark each card as completed for that offer as it happens. With a high number of cards, it isn’t always possible to complete an offer across all cards at the same time. Now I can keep track of my progress right in the same spreadsheet and know all of my information is up to date.
Fixing the Twitter Accounts Issue
One other nicety of this audit is fixing the Twitter account tracking. Before now I wasn’t tracking which Twitter account corresponds to which card since I was relying on the last four digits in the name to tell me. That failed, but this new system of using 5 digits along with tracking the name linked to each card should make it easier. Now when I close a card and get a new one I can assign the dormant Twitter account to the new card and change the nickname of the account to reflect the new card number!
Since we have seen a huge influx of fairly decent Amex Offers this past week and most likely will see a few more good ones as the holiday season approaches, I suggest performing a Twitter audit of your own. Is your system of organizing and syncing your cards working? Have you opened new cards that aren’t synced? Are all of your accounts auto-syncing offers properly? It may take some time to keep up with all of this, but for many it should be worth it!
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