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Citibank Proactively Sending Out Product Change Emails
Citibank may be my least favorite bank to deal with, if I am being honest. I have had customer service issues with them in the past. Many people have had issues with them not honoring posted deals, myself included. But they recently did something that I think they got 100% right. They proactively sent an email to me wife offering to product change one of her no annual fee cards to a better no annual fee card.
Citi Double Cash Offered to Replace the ThankYou Preferred
They sent an email to my wife offering to change her dusty ThankYou Preferred card to a Double Cash card. This makes perfect sense for both parties.
Citi noticed she had not been using the card and offered her something else that may entice her to use a Citibank card going forward. A win for Citi.
My wife got the option to switch her card to a superior product without having to call in or research it. A win for my wife.
I think proactive customer service is very rare these days and that it is something that can take a company’s service to the next level. I wish more companies would do something like this. It can only help their bottom line at a very low cost to them. And it increases customer loyalty and satisfaction.
One thing to remember is that switching from a ThankYou card to the Citi Double Cash may reset my wife’s ThankYou card 24 month clock. Luckily my wife applied for Citi Premier 50,000 point offer a few weeks ago so her clock has already been reset. That means this was perfect timing!
I was planning on switching my wife over to the Citi Double Cash anyway since her ThankYou 24 month clock has just been reset. I can always use some more 2% bandwidth in the house. Plus she was never going to use the ThankYou Preferred card. By Citibank being proactive I didn’t need to jump through the hoops to make that happen.
This is truly a win win situation. We get a card that we are more likely to use and Citi will get some more coin in their pocket. This is nothing new and I could have called at any time to perform the product change. But, by Citibank doing it this way I save that 10 minutes or so calling in. And I don’t have to remember to call, I can knock it out in a few minutes.
I wish banks would allow product changes online without the need of an invitation code. Then we would really be getting somewhere!
What do you think? Smart move by Citibank or not that big of a deal?
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