Hyatt Announces New Oasis Program
Hyatt announces a new program called Oasis, a home share program, that is a part of their Unbound Collection. It looks like they are looking to compete with the Airbnb and VRBO types of the world. They claim Oasis combines the comfort and authenticity of home rentals with the service and amenities of a hotel – including in-person check-in and check-out, fresh linens and toiletries, and on-demand concierge services.
Details on the Program
Here are some details on the program:
- The program currently has 22 participating cities.
- Point earning/redeeming is not currently set up for the program but should be available soon.
- $150 cleaning fee for every stay.
- Save $100 on your first stay with Oasis when you book by Oct 31 using offer code: UnboundxHyatt.
This seems like a strange move for Hyatt. Hyatt seems a little desperate since announcing the “rebranding” dud that is World Of Hyatt. It looks like they are going for the luxury home-share customer…if there is such a thing.
After doing some poking around I noticed that most properties are instituting a minimum stay requirement. The $150 cleaning makes it tough for short/3 day weekend trips anyways. I realize they are trying to go after the Airbnb client but I feel like this could cannibalize some of their hotel business as well. From what I could see taxes are not being charged which could make a difference in tax heavy cities.
It will be interesting to see how they price out the apartments for award stays. There could be some sweet spot redemptions available. I wonder if the cleaning fee will be included in award stays or will it be treated like a “resort fee”?
Let us know what you think of this move by Hyatt in the comments. Do you think this is a good move?
Hat tip to TravelWithGrant