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The other day I wrote about how I converted my American Express Bluebird card to a Serve card using ISIS Wallet. The ISIS version of Serve allows an extra $500 in both debit and credit card loads every month.
In case you are wondering, ISIS is a mobile wallet platform that uses a technology called NFC to allow you to pay without the need for a credit card. By using a chip in your phone, the app transmits payment data wirelessly to the merchant.
A Name Change
I just received an email containing a statement from the company’s CEO. (Text below.) He talks about not wanting to be confused with the ISIS militant organization and wanting to find a name that reflects the company’s vision. The new name is Softcard.
The ISIS name was always a bit confusing to me and I think Softcard is a great fit. It reflects the company’s product perfectly in my opinion. What do you think? Do you like the new name?
A message from our CEO, Michael Abbott:
In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.
Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility, and simplicity to define our category.
Today, I’m pleased to announce that we will rebrand the Isis Wallet to Softcard.
Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.
What does this mean for our customers?
First and most importantly, your current Isis Wallet will continue to work as it always has. In the next few weeks, we will launch the updated Softcard app. At that point, you can update your app as you normally would and see that your Isis Wallet has become Softcard.
We appreciate your patience as we work through this effort. Because we’ve chosen to move swiftly, small traces of Isis will stay with us for a short time.
We thank you for your patience and ongoing support as we transition to Softcard.
– Michael Abbott, CEO
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