Moviepass is Planning to Add 3D Movies & Family Plans
During Helios and Matheson’s quarterly report (Moviepass‘ parent company) they announced some new additions to the program they are hoping to roll out soon. Moviepass has been making a lot of changes lately, including making some users take pictures of their ticket stubs. They even experimented putting a cap on the monthly movie plans. I am guessing it wasn’t very popular since they quickly changed back to their “unlimited plan”.
Details on the Additions
Moviepass hasn’t announced any firm dates but they have said they want to add a premium movie option (3D, 4D etc.) to users for an extra fee. This would be an upgrade cost added anytime the user decided to go to the more expensive movie instead of an increased monthly fee. Going to more expensive movies has already gotten a lot of members shut down by Moviepass so this would help correct that issue. This is something that Sinemia, Moviepass’ main rival, already offers as a part of their monthly plan.
Moviepass also discussed adding a family plan to their program. This is big news since there is currently no easy way to go to the movies as a family using Moviepass. Unless each person in the family has their own phone. You can not log into multiple accounts at one time or link multiple accounts to one card. Sinemia currently offers a couples plan and this would actually be taking that a step further than that.
Word of Caution
There are concerns with the Moviepass program, outside of their lackluster customer service. The quarterly report showed that the company only has enough cash on hand to cover the next month’s worth of expenses. The parent company did say they have a line of credit of over 100 million dollars and there are no concerns of the program shutting down. I would suggest sticking with the monthly plan if at all possible instead of paying for the year up front though.
This is a good move by Moviepass and should cripple Sinemia’s competitive advantage when talking about the premium movie market. How it ends up being implemented and the overall cost will be interesting to see.
Hat Tip Quartz