Rumor: Marriott’s New Loyalty Program Name
A few days ago, OMAAT posted a photo and a link to what appears to be a unified Marriott Rewards Program with a new name: Bonvoy! If you’ll recall, a lot of us bloggers had some fun with the secrecy surrounding the eventual name. (The Program that Shall Not Be Named Announces Changes ….”) Bonvoy could very well be the new name as it turns out Marriott filed a trademark for the name last month. One of OMAAT’s readers found a link to a since removed page that appeared to also include some tier status names changes. Platinum Premier Elite will become Titanium Elite and Platinum Premier Elite with Ambassador will just be Ambassador Elite. This is one thing Marriott has done that actually makes sense, having three different tiers with a different variation of the same name was not a great choice. If you find all of this very interesting there’s a lively discussion here at Marriott Reward’s Insiders.
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In a way I think Marriott has the perfect strategy, chaos, confusion and a stupid name to distract us from what’s really going on here, program devaluations. Maybe they’re thinking that SPG Elites won’t notice that their points are worth a lot less come 2019. Or that the credit cards are nearly useless compared to what they used to be. Or that the customer service is one of the biggest jokes on earth. Rant over. At least Hyatt no longer has to wear the badge of shame.