Sinemia is Terminating Some Accounts for Violation of the Terms of Service
Many Sinemia customers have found their accounts terminated in the over the past few days. Sinemia is sending a form letter to some of those affected, saying they are eligible for a refund “based on the difference between your payments to Sinemia and the cost of your ticket purchases.” The letter also lists a variety of possible reasons why their accounts were terminated.
In a statement to Business Insider, Sinemia said that “after conducting a detailed fraud detection analysis, our system has detected fraudulent activities by a number of users whose memberships have been subsequently terminated due to violation of the Terms of Service. If a member is terminated due to fraudulent activity, Sinemia is not required to provide a refund. Despite that, as an act of good faith, Sinemia has decided to provide full refunds of the difference between a member’s ‘membership payment and fees’ and ‘ticket purchases.’”
Here’s the full text of the letter:
Dear Sinemia member,
“This is an important notice that requires your attention. “Our top priority is to provide our members with the best movie-going experience possible in the most affordable way. In order to achieve this goal, it is very important for our members to comply with the membership rules and abide by the terms of service. “Sinemia has put several systems and measures in place in order to prevent fraud and keep Sinemia’s membership sustainable and affordable.
“Upon reviewing your account, we regret to inform you that the system has detected examples of your membership use that violates the terms of service. As a result, your account has been terminated. An account may be terminated, but not limited to, for the following reasons:
- Unauthorized use of the Sinemia card/cardless outside of its intended purposes, resulting in fraudulent financial activity
- The use of multiple Sinemia accounts in the same device resulting in financial abuse
- Reasonable suspicion of fraud and/or abuse
- Sharing one’s Sinemia membership information to purchase tickets for other persons.
- Manipulation of location data resulting in deceptive ticket purchases
“You may review the usage terms of your account on our website if you would like to seek further information. Given the circumstances, please note that you will not be able to create further accounts with Sinemia. “Best regards, Sinemia
“You are eligible for a refund based on the difference between your payments to Sinemia and the cost of your ticket purchases. Please fill in the form to get detailed usage history and apply for a refund.”
Sinemia are certainly within their rights to enforce rules, and hopefully that will keep their business model sustainable. But it must be pointed out that their customer service is horrible, and some customers are claiming that they are going too far under the guise of enforcing their rules.