SLS Leaving Starwood
Some interesting stuff is happening on the North end of the Las Vegas Strip. A few weeks ago I covered the fact that the W Las Vegas was reverting back to its original brand and once again becoming a part of the SLS. It had previously been the SLS’s Lux Tower before splitting off under the W brand.
While the W’s de-branding back to SLS is still happening, the L.A. Times is reporting something else that is interesting. SLS as a whole is actually leaving Starwood/Marriott. Apparently the marketing partnership with Starwood wasn’t fruitful.
According to the L.A. times:
The 1,616-room SLS also ended its marketing and reservations partnership with Starwood Hotels. The hotel had hoped the 2015 deal, which allowed travelers to book stays at SLS using Starwood loyalty program points, would help boost its bottom line.
More Upgrades Coming
Since reopening after a complete overhaul of the Sahara Hotel & Casino in 2014 (more of a history here), the property has changed owners a couple of times and each owner has announced plans to fix it. Apparently the new owner Alex Meruelo (who purchased the hotel in April), plans to spend about $100 million to renovate it further. A name change is most likely in the cards as well.
There are several big projects coming to the North end of the Strip which will help this hotel, but they are years away. I think eventually the former Sahara will find its groove and will be successful, but it is going to take some time. Meruelo is an experienced casino owner so it will be interesting to see what he does with the property.
Either way this represents one less option for booking hotel rooms with points on the Las Vegas Strip.