Beer, Wine and Liquor Just Got More Expensive on Southwest Flights
It just got more expensive to get drunk on-board a Southwest Airlines flight. Starting yesterday, March 1st, Southwest has raised the price of alcoholic beverages on its flights by $1 or $2 per drink. Southwest has long advertised its drink menu as “$5 Happy hour, every hour” ,so now they’ll have to come up with a new slogan.
Southwest drink prices hadn’t changed since 2009. Even with the new price hike, their drinks remain bit cheaper than those of US competitors. Non-alcoholic beverages remain free.
This price increase won’t affect passengers who use Southwest’s drink coupons. Members of Southwest’s Rapid Rewards frequent-flier program get four free drink coupons after every 10 flights. Travelers who buy the priciest tickets, Business Select tickets, get a coupon for a free drink the day of travel.
Southwest also offers passengers one free drink on some holidays throughout the year. The remaining days this year are St. Patrick’s Day, Southwest Airlines’ birthday (June 18) and Halloween.
New Southwest Drink Prices
- $6 for Miller Lite or Dos Equis
- $7 for premium beer including Fat Tire, Lagunitas and Leinenkugel’s Summer Shandy.
- Wine $6
- Liquor $7
Another price increase from Southwest, although not a major hike. Southwest drink prices are still competitive when compared to other airlines.