Southwest Will Celebrate Shark Week Throughout July

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southwest shark week
Source: Southwest Airlines

Southwest Will Celebrate Shark Week Throughout July

Southwest and Discovery Channel have partnered together to bring Shark Week to flying fans this summer. The airline is celebrating Shark Week throughout July, ahead of Shark Week, which begins on Discovery Channel on Sunday, July 28.

Southwest has launched a Shark Week fleet in celebration of the Discovery Channel’s 30th anniversary of the televised event.

But that’s not all. Southwest is bringing Shark Week to fans through all phases of travel. Through an augmented reality experience, Shark Week fans engaging with Southwest through the carrier’s social channels and in airports across the country will be encouraged to “swim with sharks” by using the augmented reality experience, accessible via swa.is/sharkweek.

Customers traveling this summer will be able to experience the fun of Shark Week in a variety of ways. While inflight, Customers can enjoy jawsome content via the Onboard Entertainment Portal’s custom Shark Week TV Series Channel. The Shark Week TV Series Channel houses a library of Shark Week episodes that Customers can sink their teeth into, plus a never-before-seen episode, Extinct or Alive: The Lost Shark, which Customers can watch nearly 30 days ahead of its premiere during Shark Week. The feeding frenzy continues as Southwest Customers tune in to Shark Week on Discovery Channel beginning Sunday, July 28, and continuing through Sunday, August 4, via Live TV onboard Southwest WiFi-equipped flights.

Trip to Bahamas

For fans who want to experience a diving excursion, Southwest is hosting a Dare to Dive sweepstakes from July 1-31giving a chance to land a trip to Nassau, Bahamas, to enjoy a diving experience*. Anyone may visit Southwest.com/sharkweek for a chance to win roundtrip air travel (does not include taxes and fees of at least $5.60 per one-way flight) for winner and three guests, a $3,000 gift card to The Island House, a boutique hotel, and a $375 gift card to Stuart Cove’s for a diving excursion.

You can read the full press release here.

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