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How Hyatt is Selling Their New “World of Hyatt” Program & See Their Brand New Ad!

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world-of-hyatt

World of Hyatt Ad Campaign

Hyatt’s brand new “World of Hyatt” loyalty program is launching on March 1. As part of the changes, those who are super loyal to the chain will probably do a bit better, while those who are marginally loyal will probably come out a bit worse.

As part of the rollout of World of Hyatt, the company is starting a new ad campaign which is set to debut during the Academy Awards this weekend. The first ad, which can be seen below, focuses on understanding. According to their site:

World of Hyatt is built on the simple idea that a little understanding goes a long way. Listening, noticing others, extending a meaningful gesture can make all the difference in helping you be your best.

Understanding also inspires loyalty. Your new loyalty program connects you to the people, places and experiences at the heart of your world.

The ad features scenes from around the world and ends with Andra Day singing a beautiful version of “What The World Needs Now Is Love”.

You can find out more about their Understanding campaign here.

A Big Rollout

According to Skift, “The global campaign will be promoted not only on TV, but also through various digital and social channels, as well as out-of-home, in-hotel, print, and events throughout 2017. Hyatt is investing heavily in promoting the campaign in the U.S., China, and India in particular, too.” Clearly the launch of World of Hyatt is a big deal for the company.

The Ad

Here is the advertisement that is set to debut on tv during the Academy Awards.


What do you think? Is this too simplistic a take on the world and loyalty or is Hyatt effective in their branding? Do you like how this advertisement feels almost political or would you rather see something more traditional? Let us know in the comments!

Disclosure: Miles to Memories has partnered with CardRatings for our coverage of credit card products. Miles to Memories and CardRatings may receive a commission from card issuers.

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Shawn Coomer
Shawn Coomerhttps://milestomemories.com/
Shawn Coomer earns and burns millions of miles/points per year circling the globe with his family. An expert at accumulating travel rewards, he founded Miles to Memories to help others achieve their travel goals for pennies on the dollar. Shawn also runs a million dollar reselling business, knows Vegas better than most and loves to spend his time at the 12 Disney parks across the world.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

8 COMMENTS

  1. The only thing that turned me off was the girl’s voice who was singing the song. I did not like this rendition at all.

  2. Pretty sad the point we got to in these times of empowered/entitled trump deplorables…

    An ad that shows basic civility is labeled as too political…

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