When Trying to be Witty Backfires – Chase Style
Chase tried to be witty, engaging and funny in a Monday motivation tweet, and it didn’t really quite work out. Yesterday, the bank’s Twitter account sent out a tweet that wasn’t received well. It was soon deleted, but once something goes out to the internet, it can never really be taken back. Here’s the tweet:
People don’t like to be told how to spend their money. Especially if that advice is coming from an institution that holds their money. On top of that, many people pointed out that the Federal Reserve had to bail out JPMorgan Chase in 2008 to the tune of $25 billion, just a few years ago. That was taxpayer money. So maybe it should be Chase that must eat food that’s already in the fridge and make coffee at home.
You can find more info and a series of tweets posted on Mashable’s site.
After deleting the tweet, Chase issued a follow-up statement. “Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.”
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I actually think it is spot on. Funny!
Millennials hate baby boomers and they also hate being told not to buy coffee.
It’s hard to tell if this is already priced in, but I would go long SBUX and DNKN for as long as the current generation has spending power.
FWIW, Chase repaid its loan with interest within one year. And the tweet was right (for vast majority of people).