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Chase 5/24 Bypass Targeted Offers Online
Chase has gotten stricter with their approvals over the past couple of years. It used to be a free for all when getting their cards and then they implemented the 5/24 guideline where they deny most applicants for new cards if they have opened up more than 5 new credit card accounts across all banks within the past 24 months.
Of course over the past year we have learned of ways you can avoid this guideline. For example becoming a Chase Private Client is one way to do it and another is checking in-branch to see if you are pre-approved for a specific card. The third way is to get lucky like I did when I applied for the Sapphire Reserve during the brief time an early app link was released.
No matter the case, we know 5/24 isn’t in place 100% of the time and that Chase is looking to target customers they value. That is why pre-approved in-branch offers often bypass 5/24 and that is certainly why Chase Private Clients can get approved without too much hassle.
New Targeted Offer
Now, it seems like Chase is rolling out an additional way to present offers to valued customers and these offers seem to bypass 5/24. Via Patti from The Travel Sisters, if you are logged into the new version of the Chase site (personal accounts only I believe) they may display a targeted offer right on the home page.
According to her description, the banner offer would be displayed roughly where the red box is above. She describes the offer as showing, “…on the Accounts screen where all the accounts and balances are listed. Right below the total Chase Ultimate Rewards balance.”
She notes in her post that three members of her family who are all over 5/24 have applied for these offers (The Freedom Unlimited specifically) and been approved. Approval is not guaranteed of course and I am sure we will see more data about how these offers avoid 5/24 as more and more of you login and check.
It is always nice to see banks roll out additional ways to get targeted offers and I like that Chase has made it so easy. Unfortunately I am not targeted for anything at this point, but hopefully you are! If you are targeted and care to send a screenshot, feel free to send it my way. (firstname.lastname@example.org) Thanks and good luck!
HT: Doctor of Credit
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