Total Rewards Atlantis Vacation Package Devalued
Caesars Entertainment is on quite a roll destroying their Total Rewards loyalty program. First they eliminated free lounge access for many Diamond members and removed the aspiration levels. Then they walked this devaluation back a little bit, extending lounge access for a few months, and then offered double tier credit bonuses in February.
While adding these two small improvements to the program, after previously gutting it, they slid in one more stealth devaluation. They made changes to the Atlantis vacation packages and took the top off of some Diamond members.
Changes to the Atlantis Packages
The Atlantis Stay & Play package was introduced by Total Rewards a few years ago. It essentially offered TR players with status free rooms at the Atlantis. It was a win win situation, a great marketing ploy. Total Rewards got to reward their bigger gamblers and the Atlantis got a new stream of gamblers to play in their casino.
For 2018 some changes have been made. Total Rewards added in peak and off peak rewards for each level. If you stay during the “off peak” time of the year you get a better room or extra perks etc. They did keep the traditional Aspiration levels (40K, 80K tier credit players) to offer higher end Diamond players better rooms. This stayed even after Total Rewards removed the levels from their players club. What was interesting is that Total Rewards specified a 15,000 tier credit Diamond level.
In the past the Diamond level did not have a tier credit level classification. If you were a Diamond card holder you were good to go. But there are Diamond members that get their status through the FoundersCard or via a status match from another casino etc. The player could also be getting their Diamond status via the Total Rewards credit card spending offer. There are a lot of ways to get Diamond status that does not involve earning 15,000 tier credits.
Now this could be a misunderstanding on my part. The system could work the same as it always has. I.E. if you have a Diamond card you are good. But, I have the feeling that they added in the 15k minimum on purpose. People that achieved that status without gambling are being left out in the cold.
It seems like a lot of the changes that were made are probably a net positive. Total Rewards gave Platinum players 3 free nights instead of 2 (a status which you can get via the Wyndham credit card). They added in better rooms for non peak rewards that weren’t available previously etc. Even with the positive changes it seems like they are adding in a sneaky devaluation. Total Rewards seems to be targeting, and devaluing, non gambling members with status in 2018.
I get why they would do that, but why sell your status to the highest bidder then? I know they get a kickback from FoundersCard – why be a part of the program if you don’t want people to reap the rewards? Why offer Diamond status via your credit card if you are going to make it harder for them to use it?
I could be totally overreaching here and taking the wording the wrong way. But, with the recent negative changes across the program how can I not?