Moviepass’ Peak Pricing is Now Live – Details Inside
I shared with a few weeks ago that Moviepass would be charging more for premium movies in high demand time slots. Basically, they are looking for ways to rake in more money with Moviepass’ Peak Pricing program since these movies cost them the same. They are changing the terms of their offer once again.
Late last week they sent out an email to current subscribers letting them know what they should look out for.
Details of Moviepass’ “Peak Pricing”
It sounds like this is rolling out to specific areas and it will be happening slowly. I would guess that large areas with high movie ticket prices, NYC and LA etc., will be the first to see the changes.
If a movie is deemed to be in high demand you will see a little red lightning bolt above the time when peak pricing is in effect. When you select that movie and time you will be given the peak pricing cost ($2-5 most likely). Once you hit continue you will be taken to a screen to submit you are okay with the extra charge. When you submit your credit card on file will be charged the extra fee.
If a movie is nearing peak pricing you will see a grey thunderbolt above the time. When you highlight one of these it will tell you what peak pricing will be if it reaches that level. Moviepass warns you to act quickly if you want to see that movie at that time.
This is nothing more than a money grab and it is completely against the spirit of the program. Just increase the monthly charge instead of playing these games.
These peak pricing movies don’t cost Moviepass any extra (in the examples they sent). Theaters don’t have surge pricing. The 7PM show and 9PM show likely have the same ticket price so why charge more for one? What is the benefit into proactively forcing someone into the later show? I just don’t get it.